African Luxury has a new home.
Oxford Street.
TALES House is London’s first permanent luxury destination for African and diaspora fashion, beauty and lifestyle, a space where the world’s most exciting creative voices are seen and celebrated in the heart of London.
Not a pop-up. Not a moment. A permanent home.
More Than Retail.
TALES House was created from a simple, profound belief:
African and diaspora brands deserve more than digital visibility.
They deserve physical spaces where their stories can be experienced, their products discovered, and their creativity positioned boldly within global cities.
TALES House exists to bridge that gap.
A curated environment where brands can:
- be discovered
- connect directly
- tell stories
- build visibility
- create experiences
Discovery in Every Corner
Curated Brand Showcases
Exceptional collections from the continent’s most visionary designers, bridging digital visibility and concrete premium retail presence.
EXPERIENCE 01
Founder & Creator Experiences
Direct connections with the visionaries behind the brands. Live panels, meet-and-greets, and intimate design deep dives.
EXPERIENCE 02
Activations & Cultural Moments
A dynamic calendar of experiences including craft workshops, fragrance testing sessions, wine tasting, and poetry evenings.
EXPERIENCE 03
Content & Community
A hub for creative dialogue and storytelling in London. Integrated content studios to share stories globally in real-time.
EXPERIENCE 04
A Global Hub for Creative Minds
Join the TALES House Community
TALES House is now open on Oxford Street — London’s permanent home for African and diaspora fashion, beauty, and lifestyle. Sign up for early access to new showcases, events, and residency openings.
Showcase Models
TALES House is currently curating brands for upcoming showcases and activations.
Brands participate through curated showcase experiences.
TAKE ROOT
- For brands ready to establish a lasting presence in London.
- Our flagship three-month residency gives you the time to build brand awareness, connect with customers, refine your retail strategy, and become part of the evolving of TALES House experience
- Available from 1 September 2026
£3,600/month
RESIDENCY
- Built for brands and creators looking to build deeper connection, visibility and presence through culture, community and physical storytelling on Oxford Street
£5,000
One Month Residency at TALES House
Some brands deserve to be experienced over time. We’re creating a limited residency experience for brands and creators looking to build deeper connection, visibility, and presence through culture, community, and physical storytelling on Oxford Street.
From Story
to Shelf
We guide exceptional creators through a structural roadmap spanning curation to active brick-and-mortar storefront commerce on London’s most historic street.
Explore
Review our residency models and vision to ensure alignment with your brand story, aesthetics, and readiness for a high-traffic retail environment.
Apply
Get Selected
Onboard
Activate
Opening week, in review
From 6–11 June, TALES House London opened its doors on Oxford Street with 24 brands, over 1,800 visitors, and a week of showcases, talks, and first-look drops. Here’s a look inside.
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Coming Up
TALES House Launch
TALES House opened its doors on Oxford Street with [X] brands and a week of showcases, talks, and first-look drops. Here’s what happened.
Creator Live Showcase
Step inside the creative process with live craft demonstrations, immersive fashion draping, and interactive design workshops led directly by our premier cohort of African and diaspora visionaries.
TALES House Residency
Premium Brand Activations
Strategic launch events, media press previews, and experiential storytelling pop-ups designed to elevate premium brands, maximize physical presence, and engage high-value global audiences on Oxford Street.
Get direction to the Venue
Venue
TALES House London
Address
28 Cavendish Square, London W1G 0DB, United Kingdom