Free VIP pass · Oxford Street, London
African luxury now has a new home.
Book your free VIP pass, bring your friends and spin the wheel to win gifts. Fashion, beauty, art and food from independent African brands, all under one roof.
Free to bookYour own time slot3 minutes from Selfridges
Open today11:00 to 20:00Monday to Sunday
What to expect
More than a shop. A House to spend the afternoon in.
Discover
Fashion, beauty, homeware and art from independent African brands you will not find on the high street.
Celebrate
Bring your friends, your partner or your team. Your pass covers everyone on your booking.
Meet the makers
Talk to the founders and designers behind the pieces, often right there on the shop floor.
Games
Spin the TALES wheel for a tote bag, 5% off a vendor, a partner gift or a fun challenge.
Music
A soundtrack from across the continent, all day.
Snacks and food tasting
Try snacks and treats from African food brands as you browse.
Life at TALES House
There is always something happening.
Creator hangouts, panel talks, launches and long afternoons with friends. This is what a day at the House looks like.
Inside TALES House London
Come for the experience. Stay for the stories.
Every rail, shelf and corner belongs to an independent African brand, and the people who made them are often in the room.
Fashion and style
Occasionwear, everyday pieces and statement looks from resident designers.
Meet the brands
The people behind the labels, ready to tell you how each piece was made.
Pick up the phone
Step into our red telephone box and hear a story from the House.
Moments at TALES House London
Real people. Real afternoons. All at 28 Cavendish Square.
For VIP pass holders
Spin the wheel. Win a gift.
Show your pass at the door and take a spin. You could walk away with a free TALES tote bag, 5% off any vendor of your choice, a gift from our partner or a feature on our Instagram story.
Or land a challenge: guess that Afrobeat, try an African name, record a voice note of what you loved, or dance before you spin again.
Your visit
Four steps to your VIP afternoon.
- 01
Pick your slot
Choose a day, a time and how many friends are coming.
- 02
Get your pass
Your VIP pass arrives by email with a QR code.
- 03
We remind you
A friendly reminder before your visit, so you do not miss it.
- 04
Walk in as a VIP
Show your QR code at the door, spin the wheel and enjoy the House.
Your free VIP pass
Pick your slot. It takes a minute.
Choose a day, a time and how many friends are coming. Your pass arrives by email with a QR code.
Free to book.
Free to host
Host your event at TALES House, for free.
A beautiful space in the heart of Oxford Street for your cocktail evening, meet and greet or launch. You bring the guests, we give you the room. It costs nothing to host.
Optional extras: photographer, video, canapés and cocktails.
In TALES House London now
Pieces worth the trip to 28 Cavendish Square.
Fashion, fragrance, home and art from our resident brands, with new pieces arriving all the time. Come and see them up close, try them on and meet the people who made them.
Fashion
Home and fragrance
Art and Crafts
For brands · Creative Brand Pop-up Residency
Your brand’s home in London.
“If you are an African fashion designer, wherever you are on the continent, and you’re interested in a market like the UK, I think that TALES House is the perfect avenue.”
Matthew Tyo Rugamba, founder and creative director, House of TAYO, Kigali
- From a single day to a full season on Oxford Street
- We run the shop floor and take every payment
- Track every sale from your brand portal
- VIP visitors and events bring buyers through the door
Find us
Three minutes behind Selfridges.
TALES House London
28 Cavendish Square, Oxford Street
London W1G 0DB
Open 11:00 to 20:00, Monday to Sunday