TALES HOUSE LONDON
Residency Application Form
Interested in bringing your brand to TALES House London?
TALES House offers a secure, low-risk gateway into the UK market through an all-inclusive residency model that eliminates the traditional barriers of high-street leases, fit-out costs, and ongoing operational overheads. Located at 28 Cavendish Square in London’s West End, next to John Lewis on Oxford Street, TALES House London (The African Lifestyle Experience), established by Bellafricana, is a premier multi-brand experiential retail and cultural destination showcasing exceptional African brands across fashion, beauty, skincare, home décor, and lifestyle.
Our fully managed retail ecosystem provides premium staffing, visual merchandising, packaging, and centralised transaction infrastructure, allowing brands to focus on their products, creativity, and storytelling while accessing affluent local shoppers, international tourists, buyers, stylists, and industry professionals in one of London’s most prestigious retail environments.
Complete the application below, and our team will review and get in touch if selected.
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What’s Included
TALES House London provides a fully managed physical retail presence, with the following core provisions included within your residency tier:
- Premium Space Allocation: A dedicated product showcase strategically positioned to maximise visibility, customer engagement and ultimately drive sales.
- Professional Storefront Staffing: Dedicated in-store staff to welcome customers and manage daily retail interactions.
- Bespoke Packaging & Tags: Premium TALES House shopping bags and product tags designed to elevate the customer experience.
- Utilities: All essential commercial utilities, with no additional overheads.
- Secure Product Storage: Dedicated on-site storage for inventory, ensuring products are securely housed and readily accessible for restocking.
- TALES House Marketing: Guaranteed baseline exposure across our social channels, email newsletters, and curated editorial lookbooks.