African luxury now has a new home.
Step inside TALES: The African Lifestyle Experience, London’s first permanent luxury destination for African and diaspora fashion, beauty and lifestyle. Book your free VIP pass, bring your friends and spin the wheel to win gifts.
- Free to book
- Your own time slot
- 3 minutes from Selfridges
A SNIPPET OF WHAT YOU’LL FIND IN THE HOUSE
African fashion, beauty, food and gifts from independent brands. Swipe to see more.
One house. Everyone is welcome.
Discover
Authentic African design you won’t find on the high street, a few minutes from Oxford Street.
Celebrate
A permanent home in the heart of London where African and diaspora brands, culture and creators are seen and celebrated.
Meet the makers
Meet the people behind the labels, and be first to know about launches and events.
Games
Play African games with friends and family, from classics to ones you may not have seen before.
Music
Enjoy African music through the day, from afrobeats to highlife and more.
Snacks and food tasting
Taste African snacks and food from independent makers, and take your favourites home.
Spin the wheel. Win a gift.
Spin the wheel at TALES House for the chance to win gifts, on top of your free VIP visit.
More than retail.
Fashion & style
Meet the brands
Pick up the phone
Your visit in four steps
Pick your slot
Choose a day, a time and how many of you are coming.
Get your pass
Your free VIP pass with a QR code arrives instantly by email.
We remind you
A reminder the day before and again on the morning of your visit, with directions.
Walk in as a VIP
Show your QR at the door at 28 Cavendish Square and enjoy the house.
Three minutes behind Selfridges.
TALES House London
28 Cavendish Square, Oxford Street
London W1G 0DB
Open 11:00 to 20:00, Monday to Sunday
© TALES House London · 28 Cavendish Square, W1G 0DB
Free pass. One booking per person per week.